Spotify is a popular streaming service that many people are familiar with. Although it has music and podcasts, people are still listening to the radio instead of Your Daily Drive, a playlist tailored to a user’s listening. This campaign is all about taking the final leap with Spotify and getting people to continue using Spotify in the car.

This campaign I worked alongside two additional art directors, Kristen Heglin and Serena Maldonado. Continuing Spotify’s use of bright colors we paired it with chart-topping song lyrics to pair with edgy copywrite.