Due to streaming services, physical album sales have declined. In order to boost CD sales, Capitol Records will be hosting monthly invite-only listening parties to promote the artist's album. Realm of Music is a campaign that gives fanatics a chance to be involved with their favorite artist's music all while bringing back the compact disc.

In this campaign, I was tasked with art directing. I used fun colors and assets to have a more playful aesthetic to match the energetic artists signed under Capitol Records.

DELIVERABLES

MOTION GRAPHICS
SOCIAL MEDIA POSTS
OUT-OF-HOME POSTERS
EXPERIENTIAL EVENT
AUGMENTED REALITY