Papa John’s wants to expand their audience to reach younger generations via social media. The use of cheesy pickup lines will catch people’s attention and make the cringe-worthy approach content shareable.

My role was to art direct and create copy that was humorous but also attention grabbing. I used the brand’s tone and voice to expand a campaign that welcomes a younger audience.

DELIVERABLES

COPYWRITING
MOTION GRAPHICS
SOCIAL MEDIA POSTS
PACKAGING DESIGN
CONTENT CREATION